We hear “shop local” all the time, but what does it actually mean for Delaware’s economy? The numbers might surprise you.

The Local Multiplier Effect
Studies show that for every dollar spent at a local business, approximately 67 cents stays in the local economy — compared to just 43 cents at a national chain. That extra money recirculates: local businesses hire local employees, use local vendors, and reinvest in the community.

Jobs, Jobs, Jobs
Small businesses employ over 200,000 people in Delaware — that’s nearly half of the state’s private workforce. When you choose a local restaurant over a chain, a neighborhood hardware store over a big box, you’re directly supporting your neighbor’s paycheck.

Tax Revenue Stays Home
Local businesses generate sales tax, property tax, and income tax revenue that funds Delaware schools, roads, parks, and emergency services. When spending shifts online or to out-of-state retailers, that revenue disappears.

Community Character
The unique shops and restaurants that line Main Street in Newark, Trolley Square in Wilmington, or the Boardwalk in Rehoboth — they’re what make Delaware special. Chain stores look the same everywhere. Local businesses reflect the personality and creativity of the community.

What You Can Do
Start small. Choose one meal, one purchase, one service per week from a local business. Share your favorite spots on social media. Leave positive reviews. Join your local business association. Every dollar is a vote for the community you want to live in.

Delaware’s small businesses are the backbone of our economy. Let’s make sure they thrive.