Tourism spending in Delaware’s coastal communities hit a record $4.2 billion in 2025, a 12% increase over the previous year.
Factors include expanded shoulder-season programming, new hotel openings including the 200-room Coastal Grand Resort in Dewey Beach, increased international visitors for tax-free shopping, and growing agritourism and culinary tourism in Sussex County.
Rehoboth Beach generated $1.8 billion in visitor spending. Bethany Beach and Lewes saw fastest growth at 18% and 16% respectively. Tourism now supports 47,000 jobs in Sussex County — nearly one-third of all employment.
The Tourism Office announced a $2 million campaign targeting the Baltimore-Washington corridor, positioning Delaware’s beaches as a closer, less-crowded alternative to Ocean City and the Jersey Shore.
